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Marketing Strategies for Multi-Gen Congregations
When church leaders hear the word marketing, the reaction is often an instinctive recoil. It feels corporate, slick, and entirely out of place in a ministry context. However, for younger generations like Millennials and Gen Z, digital marketing is not just corporate advertising - it is the welcome...
Jesus as Culture Maker
Jesus as Culture Maker Most of us are accustomed to thinking of culture as a large, invisible structure of systems and policies that dictate how we interact. But when viewed through a deeper anthropological lens, culture is something far more personal: it is...
The Power of Cultural Vocabulary
Language Creates Culture: The Power of a Shared Vocabulary Every church - every culture - speaks a distinct language, whether they realize it or not. If a leadership team predominantly leans into the language of metrics, performance, and programming, they...
Hermeneutics: The Lens of the Leader
The Lens of the Leader: Why Your Hermeneutics Matter for Church Culture When you hear the word hermeneutics, your mind might instantly drift to dry seminary lectures, heavy textbooks, and the meticulous parsing of Greek verbs. However, Hermeneutics isn’t just an...